Empathy in Visualization: How providing a human-centered view helps gain alignment, improve buy-in, and support understanding
Most business analysis deliverables accurately reflect the specific process and system flows through a series of boxes, arrows and diamonds. While descriptive, this type of deliverable shows only half the story and does not always provide a valuable tool for discussion, internal marketing and iteration. In this talk, I will explore the value of incorporating human emotion and storytelling into typical process deliverables and discuss some tools and tactical approaches for visualizing your work. Don’t worry, you do not need to be a graphic designer to learn these skills; even simple tweaks can make a big difference because in the end everything really is just boxes and arrows.
Justin Wear Bio
As Director of Research at LiquidHub, Justin provides strategic direction to the team of researchers dedicated to improving the way people interact with technology and each other. Whether exploring gesture-controlled televisions, the reporting process for pharmaceutical warehouses, or cat food packaging, he seeks to understand his client’s complex products and services and inform new strategies, processes and experiences that delight customers and add business value. With a background in engineering and product design, Justin bring a unique, practical expertise to solving business problems and has designed solutions for Fortune 50 companies like NBCUniversal, Facebook, Coca-Cola, and Johnson & Johnson. After work, you will find Justin in the kitchen, exploring his latest baking adventure or culinary challenge. Justin holds a BS in Manufacturing and Design Engineering and an MS in Engineering Design Innovation, both from Northwestern University.
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LiquidHub
500 E Swedesford Road Suite 300
Wayne, PA 19087
