IIBA - Creating AHA Moments Though Visuals

  • 11 Mar 2015
  • 5:30 PM - 8:30 PM
  • NHS Learning Center, Blue Bell, PA 19422


  • Member of IIBA and of the Philadelphia Chapter
  • Employee of a Philadelphia Chapter-sponsoring company
  • Not a member of the Philadelphia Chapter
  • Has paid for a year trial membership.
  • Student with current student ID

Registration is closed

For slides from this presentation and related document, click here.

Are your requirements boring? Do you feel no one ever reads the words you write? It might be time to…. GET VISUAL!

Come learn about various visual BA techniques that can help better express your requirements and create more of those “AHA I understand!” moments with your stakeholders.  We will use real life examples from our experiences as practitioners in this interactive session to help demonstrate our favorite 8 visual techniques, such as Mind Mapping & Business Process Modeling. This session will also provide trade-offs and tools for each technique and discuss tying visual techniques to textual requirements in the requirements package.


  1. Learn how to better incorporate visual techniques into your requirements
  2. Learn when to use each technique to best express your requirements
  3. Learn about tools that could help with the creation of these visuals

Kathy O'Brien is an Associate Director of Business and Technical Analysis at Merck & Co., Inc. in West Point, PA. Kathy has over 18 years of experience in information technology, with 13 years of concentration in business analysis in industries such as defense, financial, power, and pharmaceutical. In her current role, she leads requirements development and management efforts for various key initiatives in the Global Human Health IT organization, which supports sales and marketing functions. Kathy is an active member of the Greater Philadelphia Chapter of the IIBA and is currently serving on the board as the chapter secretary.

Joe Ferrara graduated from Penn State with a bachelor's degree in Information Sciences and Technology. He spent a year with MetLife before joining Merck where he has been employed for over 7 years. Joe is a Business Analyst at Merck in the Global Human Health IT division supporting Merck's sales and marketing functions. He has performed various analyst roles at Merck such as Business & System Analysis, and Business Architecture on both US based and Global projects. Within Merck he is an active member of BA community where he helps set best practices and provided mentorship around requirements development and management using industry-supplied tools. One of his proudest accomplishments was helping to plan a networking and training event for over 130 participants within Merck. Joe is an active member of the Greater Philadelphia Chapter of the IIBA.

Wednesday, March 11, from 5:30-8:30

NHS Learning Center, 350 Sentry Parkway, Building 640, 2nd Floor, Blue Bell, PA 19422

If you need assistance, call 610-825-4135 (NHS) or 609-276-7045.

Directions to NHS

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