Hybrid Event - Untangling the Mess: Product Ownership, Product Management & BAs

  • 15 Mar 2023
  • 5:30 PM - 8:30 PM
  • 401 Plymouth Rd, Plymouth Meeting, PA 19462


Registration is closed

Untangling the Mess: Product Ownership, Product Management & BAs

Product ownership and product management are becoming increasingly hot topics within organizations. Yet the two terms are often confused, and there can be real uncertainty over how business analysis (and BAs) should fit into the picture. This interactive and conversational webinar you’ll hear:

  • Why the definition of “product” is an important starting point that is too often overlooked
  • The difference between Product Ownership and Product Management and how business analysis fits in
  • Which tools and techniques will be relevant … plus much more


Kevin Brennan is a globally recognized expert in product management, business architecture, organizational effectiveness, and enterprise design. He was formerly the EVP, Product Management and Development at IIBA Global where he led the creation and development of the Guide to the Business Analysis Body of Knowledge (BABOK® Guide) and IIBA’s other professional development programs. He is a Professor at George Brown College in Toronto, Canada and is currently completing his Master’s degree in Corporate Innovation and Entrepreneurship at Penn State University. He is certified as a Lean Six Sigma Black Belt, PSPO, PSM, CBAP, and PMP.

This event will be streamed on-line.

For in-person attendance:

We are looking forward to seeing everyone again! We will gather in Plymouth Meeting, PA to see the on-line presentation together. Dinner and networking will begin at 5:30, with the on-line presentation beginning at 6:30. Members of the IntePros staff will be present to speak with members before the presentation about the job market, new employment opportunities, and leveraging skills. Many thanks to Intepros for their help in setting up this event! Register by March 12th to secure your spot. 

Location address:

401 Plymouth Road
1st Floor Conference Room
Plymouth Meeting, PA 19462

Make sure to visit the IntePros website (https://intepros.com) to learn more about the service and support this great company can provide.

For virtual attendance

We are equally excited to welcome our attendees who want to join us on-line. The presentation will begin at 6:30 PM. You are welcome to join one half-hour earlier to network with other attendees. A link to the Zoom meeting will be provided upon confirmation of registration.

Copyright © 2023 IIBA Philadelphia Chapter
Powered by Wild Apricot Membership Software