The Psychology of Business Analysis

  • 06 Jun 2013
  • 5:30 PM - 8:30 PM
  • LiquidHub Corporate Headquarters
  • 2


  • Member of IIBA and of the Philadelphia Chapter
  • Employee of a Philadelphia Chapter-sponsoring company
  • Not a member of the Philadelphia Chapter
  • Student with current student ID

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The Psychology of Business Analysis:  Moving Beyond Our Own Limitations

As business analysts, we are constantly presented with new techniques and tools designed to help us identify business needs and determine solutions to business problems. While most are useful to some degree or another, many fail to account for how we process information to make judgments on incomplete and ambiguous information. As business analysts, we should be self-conscious about our reasoning processes, mental models and mind sets. We should think about how we make judgments and reach conclusions, but not about the judgments and conclusions themselves.

This presentation will cover the practical cognitive psychology concerning how business analysts process information to make judgments on incomplete and ambiguous information. You will learn about exciting experimental finding and analysis methodologies used by some of the most successful intelligence analysts in the Central Intelligence Agency (CIA). We will explore many of the human mental process pitfalls that cannot be eliminated in the business analyst. From here, we will learn how to better train ourselves to look for and recognize these mental obstacles, and then develop procedures designed to offset them.

Presenter Dr. Jerry A. Smith, Managing Director with LiquidHub, uses these psychological techniques to identify and deliver value in the emerging field of data science. He has an extensive global outsourcing and offshoring expertise in the enterprise software and service business. His industry experience includes tenure as CTO and CIO at Fortune 1000 software companies. 

LiquidHub Corporate Headquarters is located in Suite 300, 500 East Swedesford Road, Wayne, PA 19087.  Telephone: (484) 654-1400.

Take the elevator to the 3rd floor. The doors will open to the LiquidHub lobby. If you arrive after 6:00 pm and have difficulty entering the building or starting the elevator, call the main number above, or one of these: (267) 205-0278, (508) 981-6653.

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